Half

About Half

An independent studio building simple, useful apps.

Half is a small studio making tools for everyday tasks. The best software earns trust quickly and then gets out of the way.

Studio size Independent and small
Approach Local-first by default
Today ShopList and MindPin
Minimal UI The interface should help you finish the task, not become a task of its own.
Local-first design When it makes sense, data stays on the device, so the app stays useful anywhere and feels easier to trust.
Privacy-first defaults No accounts, no tracking, and no extra data collection.

Philosophy

Build less, finish better.

  • Keep the scope small enough that the details still matter.
  • Choose clarity over feature count.
  • Make the app easy to understand without setup friction.

Why these apps exist

Real use matters more than feature breadth.

  • ShopList exists to make grocery trips easier while they are happening.
  • MindPin exists to capture notes and reminders without dashboard clutter.
  • Both start from recurring daily problems, not from trend-driven ideas.

Approach

Small tools, reliable behavior, fewer distractions.

  • Ship products that are easy to read and easy to trust.
  • Prefer useful defaults over onboarding tours and feature overload.
  • Keep the experience stable offline whenever the product allows it.
  • Leave complexity out unless it clearly improves the job the app is there to do.

Explore Half

See the apps, or get in touch about a focused software product.

Half builds for clarity, reliability, and everyday use. The same approach also works well on product surfaces built with other teams.

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